If you’re a Welsh company hoping to have a video made or even a company hoping to appeal to the Welsh communities, we would highly recommend having your video feature the Welsh language.
We’ve recently welcomed a new member into the Like an Egg team! We’ve including this post to allow our readers and customers to become acquainted with our newest editor, Atlanta.
Firstly, I’d like to apologize for this photo, I tried my hardest to find a photo that looked professional, wasn’t a selfie and didn’t look completely ridiculous. However, I came to the realization that I’ve spent the last 3 years of my life downing shots in fancy dress, rolling around in a field or standing vainly in the front camera of my phone so I decided to just embrace the reality and show you the most accurate representation, whilst still trying to remain professional, of myself. Here I am, at the end of the second night of our annual 7s tournament dressed as a Native American that somehow stole two of the guys’ cowboy hats, and yes I am also being a handed a shot in this photo, don’t ask me about my liver, it’s long gone. (more…)
It may sound like a broken record but it really does depend on what exactly you are looking for. Fortunately there is a starting point. I try to make these blogs as open as possible. The aim is show the broad spectrum of what is available and what you can expect from most production companies. When it comes to cost everyone is different. Unfortunately there isn’t a “recommended retail price.” Therefore I can only address what we charge. We know it’s cheaper than some and more expensive than others. We don’t hide from that. Every cost has been accounted for and represents the quality of work and service our clients get.
When it comes to making online video the idea is only limited by the budget. We’ve created online videos for tens of thousands of pounds. We love bringing big budget ideas to life. However much of our work is in the £1500-£10,000 bracket.
It’s difficult to understand why things cost what they do in an industry that isn’t yours.
With so many production companies starting in the last few years, the quotes you receive can be vastly different. We’ve been in competition on jobs where some quotes have been half our price and some more than double our price. I’ve explained previously how important the balance between Cost and Quality is when choosing a production company. But now I’m going to explain where the prices come from.
Being a video production company based in Wales has quite a few advantages. Though sometimes we’re asked whether we’d be better off being based somewhere like London. But with Wales’ film and video industries growing, not to mention the incredible diversity of locations, why would we go anywhere else?
Here’s a list of what we think are the best reasons to be filming in Wales.
photo by Tom Sparey
Our blogs are all about opening up our process and showing exactly how our industry works. Making your first video can seem like an endless road of misdirection, confusion, technical rubbish and unexplained costs.
Most of our work is done in-house. This means our clients get the best deal on costs and quality. We know you want the best video production company you can get.
We understand because when we need to call on our family of crew and suppliers for larger projects, we want the best too. But we also want people and companies we can trust and get on with.
So here is a list of suppliers in South Wales we use if the project requires it.
Post-production can take a long time. From the initial edit, feedback, alterations, sound mixing and colour grading, the entire process can take days or weeks to complete. In a tight schedule, an experienced editor can usually get the job done in the shortest time possible. But there’s one potentially lengthy process an editor’s skill won’t have any impact on. That process is transcoding.
Making an advert can seem like a daunting process. But that needn’t be the case. In fact the process is relatively straightforward. There are four key stages:
Uploading a video is a fairly simple process once you know how. But all too often people assume the job is done once the upload button is clicked. Unfortunately without the right approach the video is at risk of being quickly forgotten, left to wander the lonely corners of the Internet, unwatched and unloved. In this article I’ll explain a few tips for getting the most out of your videos once they’re uploaded.
It’s often the case that when businesses decide to make a video they have no idea where to start. Sometimes they have a clear idea of what they want but no idea how much that will cost. Other times they will have a budget but no idea where to start.
So let’s take a look at what you can get for you’re money:
The very nature of making videos means problems are inevitable. Each video will have its own issues that arise of the course of the project. A good production company should be skilled in tackling most things that are thrown at them. However there are common problems that should be red-flags for anyone having a video made. Hopefully this will give you some idea of what to look out for when choosing the company to make your videos.
This trump card is played all to often primarily by our B2B clients. It makes sense if you’re selling to a wider customer base but what if you’re a business that sells to other businesses? Businesses don’t watch videos so what is the point?
The advancement in technology means live streaming your events has become a much more affordable option than ever before. The price difference is now marginal.
This means whether you choose to stream your event live or upload it post event you really need to consider the audience and the purpose of the video first. But it’s always good to understand what the potential problems are and what the benefits of each bring to the table.
When finding out what music you are allowed to use on your video, you can enter a minefield of conflicting information. But the truth isn’t that complicated.
Copyrighted music is anything written and/or composed by musicians. For you to use that music on your video as a business or organisation legally, you need to acquire permission.
So you’ve paid to have a video made and so far the planning and filming went off without a hitch. You are naturally excited to see the first edit. Sometimes that first edit is more or less perfect. It does everything you want and you couldn’t be happier. However in the majority of cases there will always be something you don’t like. Video is an organic process and as much as you plan and script, editing is a creative process on it’s own.
We’ve already looked at the contentious issue of “who owns the raw footage” so naturally this leads on to a question of whose responsibility is it to store the footage.
To make it clear the footage I’m talking about hear isn’t the final edit of the film but all the raw footage that wasn’t used.
We have some clients that occasionally request us to edit a video from footage we have filmed over many years for varying different projects. Firstly editing a video to a different brief to the original purpose of the filming can prove to be tricky. Secondly for us to give storage to every project we ever done over the last five years would be very problematic.
This week I bought a hulk costume for my daughter. Battling the notion that girls dress as princesses not superheroes. It took me a while to find what I was looking for but when I did there on the website was a picture of the babygrow and the price. Two clicks and it was mine. Simple.
So why is buying a video for your business never that easier? In fact when you go on a production companies website why cant you find anyone even talking about costs? The reasons are pretty straightforward:
This follows directly on from “How much will a promotional video for my business cost?”
It is hard to breakdown all the costs involved making a video but I’ve tried to outline what we charge to create a short promotional video for your business to give you an idea to how much things cost. As I talked about here other companies may charge less or more. Make sure you get a full quote from any production company that outlines all the costs before you agree to anything. But by showing you our prices hopefully this will give you a starting point
There are so many options today for how you want your promotional video to look and sound. One of the choices you may need to make is whether your video will work best as a live action video or as an animated or graphics-based video. Occasionally we have been asked to pitch ideas for live action promos or explainer videos, only to advise them an animation would likely serve them better. This article will try to briefly address some of the pros and cons to help give you a better idea during the decision process.
1. Most people watch videos for the music
When you make a music video it’s important to remember that it’s a Music video and the focus for the audience will be the music. Yes there will be those who appreciate a compelling video. There will be those who prefer to see as well as hear their favourite artists. But for many, viewing a music video is just another easy way to listen to their favourite tracks. An amazing video with a mediocre track wont get a lot of traction, a hit song with a mediocre video will still get played again and again by fans. It will always be the music that is at the forefront of getting the view count ticking over.
However that’s not to say a great video is not important. The video after all is designed to sell the song. But when you plan your video try not to lose focus from the music. The best videos will always compliment the music, thematically and in the edit.