If you’re a Welsh company hoping to have a video made or even a company hoping to appeal to the Welsh communities, we would highly recommend having your video feature the Welsh language.
Approximately a quarter of Wales can read, write or speak fluently through the medium of Welsh and by including the Welsh language in your videos, you are automatically appealing to this wider audience. Your video will appeal to a larger audience just through including the option of a Welsh-language version.
Not only is your video appealing to a wider audience, but it will also emphasize your support within Wales and Welsh communities. Through using the language, you are promoting the individuality and ability that Wales has. This will allow you to become more approachable to different communities within Wales, especially those that have a great passion for preserving the heritage of Wales and keeping the language alive. These types of communities may be ones that you have not previously targeted or appealed to and through supporting them in their passions you are opening your company up to them as clients.
There is no need to worry if there is nobody within your organization that can speak fluent Welsh as there are numerous creative ways to incorporate the Welsh language into your film without having to double your costs! There are also services provided that will allow you to successfully present the Welsh language through your video. For example, should you choose to work with us, we are able to guide you in choosing the best possible ways to introduce the language into your work and are also able to provide the service of certified translators.
In summary, introducing the Welsh language not only helps you broadcast your support for our country but also allows you to appeal to demographics that have previously not been approached.