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What is transcoding?

Post-production can take a long time. From the initial edit, feedback, alterations, sound mixing and colour grading, the entire process can take days or weeks to complete. In a tight schedule, an experienced editor can usually get the job done in the shortest time possible. But there’s one potentially lengthy process an editor’s skill won’t have any impact on. That process is transcoding.

6 Tips When Uploading a Video

Uploading a video is a fairly simple process once you know how. But all too often people assume the job is done once the upload button is clicked. Unfortunately without the right approach the video is at risk of being quickly forgotten, left to wander the lonely corners of the Internet, unwatched and unloved. In this article I’ll explain a few tips for getting the most out of your videos once they’re uploaded.

5 Problems when making a video

The very nature of making videos means problems are inevitable. Each video will have its own issues that arise of the course of the project. A good production company should be skilled in tackling most things that are thrown at them. However there are common problems that should be red-flags for anyone having a video made. Hopefully this will give you some idea of what to look out for when choosing the company to make your videos.

Live Streaming vs Real Time Edit

The advancement in technology means live streaming your events has become a much more affordable option than ever before. The price difference is now marginal.

This means whether you choose to stream your event live or upload it post event you really need to consider the audience and the purpose of the video first. But it’s always good to understand what the potential problems are and what the benefits of each bring to the table.

Who is responsible for storing footage?

We’ve already looked at the contentious issue of “who owns the raw footage” so naturally this leads on to a question of whose responsibility is it to store the footage.

To make it clear the footage I’m talking about hear isn’t the final edit of the film but all the raw footage that wasn’t used.

We have some clients that occasionally request us to edit a video from footage we have filmed over many years for varying different projects. Firstly editing a video to a different brief to the original purpose of the filming can prove to be tricky. Secondly for us to give storage to every project we ever done over the last five years would be very problematic.

What is colour grading?

Most are aware of the basic post-production stages a video has to go through before the final delivery, such as editing footage and sound mixing. But in some cases when we bring up ‘colour grading’ with our clients we are met with a faintly perplexed look. Unless you work in video production, other creative industries or you’re an avid hobbyist, chances are your not entirely sure what colour grading actually is. This post will try to explain the basics and why it’s often an important part of video production.

Why do we use two cameras on promo videos?

On every Like an Egg promotional video we tend to use a minimum of two cameras, it’s a simple rule that we always like to adhere to. A lot of other crews out there prefer to shoot with a main camera and a B-camera to cover all their bases, and we’ve also found this as the best formula for us. There are a number of reasons for the use of multiple cameras and we’ll explain them in this article.

Why quality sound is important for promotional videos

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For some, capturing quality sound is an easy part to overlook. It tends to be the afterthought, when in reality it’s just as important as the images on screen. Audiences may or may not pick up on a bad shot, but they will most definitely notice when it’s difficult to make out what everyone is saying amongst the background noise. We believe sound recording is just as significant as the images we capture. This article will explain in more detail why sound is so important and how we go about recording the best quality sound.

Should my video be in HD?

Video production can be a confusing process filled with many complicated technological terms. We’re sometimes asked whether we shoot in HD, and on occasion asked to explain what ‘HD’ actually really means. We’re all suddenly finding ourselves in a bewildering new world of Full HD, ‘Retina’ displays, UltraHD/4K and even 8K TV screens! If your eyes glazed over a little during that last sentence, don’t worry you’re not alone. It can be tiring trying to keep up with ever changing technology these days, but it’s also far too easy to get left behind. So should your video be in HD? Absolutely, and this article will try and help to explain why.

How will my video be edited?

The pre production has been a success and the filming has been finished, so what happens next with the footage? This article describes our editing process and why it’s key to include you in the video creating procedure.

Following a day of filming we take all the memory cards that we used and capture all the footage onto our computers in our editing suites. Everything gets loaded onto our system and then stored on external hard drives. We do this after every day of filming just in case a card corrupts or if somebody films over the footage.